NEW! Mobile Technology and Its Implications for Digital Signage

This session will introduce the afternoon's topics, speakers and objectives. It will also provide attendees with a general overview of the current state of mobile communications, which will include a discussion of the current state of the industry, interesting usage models and emerging market trends. The session will then offer attendees a brief discussion of the nine forms of mobile/digital signage convergence, which will be followed by a general assessment of the effectiveness of each.

In this session, you will…
1. Gain insight into the current state of mobile technologies and trends
2. Gain deeper insight into mobile and digital signage convergence
3. Understand the goals and objectives of the afternoon's events

Steve Gurley is broadly recognized as an industry expert and thought-leader in mobile and visual communications technologies. He is a widely published author of numerous papers, articles and blogs on mobility and is a sought-after speaker on the subject. He is currently developing his second start-up, which is focused on mobile content management solutions that are enabled by point-of-engagement technologies such as Near Field Communications (NFC). Prior to his current focus, Gurley was responsible for all aspects of global marketing, business development, mobile solutions, new market development and content services at Symon Communications, an industry-leading digital signage and visual communications company.

Prior to Symon, he spent eight years as the president of Pyrim Technologies Inc., a mobile business development company that he founded in 2000 and still oversees today. Previous to founding Pyrim, Gurley was with Electronic Data Systems (EDS), a $22 billion IT services firm that is now a part of HP, where he held executive positions in business development, new market development and sales with a focus on growing EDS' business within the wireless and mobile industries throughout the US and Europe. Gurley is a graduate of Abilene Christian University. You can follow his views on mobile trends as well as his observations on mobility and mobile content management on Twitter at www.twitter.com/steve_gurley.

This session will explore the effects and opportunities of "second screening," using a mobile device as a companion to content on another screen, across a diverse range of industries (retail, healthcare, hospitality, entertainment, etc.). From Apple AirPlay and Microsoft SmartGlass to social TV apps like IntoNow, technology is blurring the line between the first and second screen. Tap into the power of mobile to leverage every available screen to enhance your business.

In this session, you will…
1. Gain insight into the second screen apps and technologies that have the greatest chance to disrupt specific vertical markets
2. Gain an understanding of the impact that smart TVs and connected devices, such as Apple TV and Roku, will have on the digital signage industry and beyond
3. Discover the framework of an engaging second screen experience and a blueprint for how best to incorporate "second screening" into one's business

David Weinfeld is currently the CEO of Kismyt. Previously, he served as chief strategy officer of mobile startup Screach and as a director at Obscura Digital, known as one of the most innovative creative agencies and technology labs in the world. Weinfeld's experience includes consulting to Fortune 100 technology companies, developing next-generation technology solutions for global consumer brands and advising a diverse range of startups. As a digital strategist and technology specialist, his background extends to the fields of digital out-of-home media, mobile, social media and emerging Web applications. He is a frequent speaker at industry events and conferences on the topic of mobile, social and DOOH convergence.

More than 80 percent of passengers in an airport environment carry smart phones; therefore, it is important for a facility owner to grab their attention and break through the smart phone cocoon. This presentation will discuss how to engage and provide relevant information to these users through: 1) changing facility amenities, 2) utilizing the existing signage network (both static & digital), and 3) developing interactive kiosks to provide information and even connect users easily to social media.

In this session, you will…
1. Learn how to utilize your existing digital signage to connect with the mobile phone user
2. Learn how current digital signage is used to increase information flow to mobile users
3. Learn how to utilize interactive digital signage to pull mobile users out of their cocoon to engage with the facility "directory"

David Saleme joined the Columbus Regional Airport Authority (CRAA) in October 1996. He was hired under the General Counsel's office, with a focus on concessions and real estate. Throughout his time with CRAA, he has been responsible for terminal and concession development at Port Columbus International Airport, which includes terminal advertising and marketing. Saleme is primarily responsible for managing the in-airport advertising program, which includes, in addition to the award-winning 72-screen video wall system, more than 20 additional digital advertising screens throughout the terminal, including multiple advertising-supported interactive digital courtesy phone kiosks and the external digital billboard program.

Saleme's other efforts at Port Columbus International Airport include the negotiating and drafting of concession agreements, bid packages, requests for proposal, land and building leases, airline lease amendments, minimum standards and other agreements with a broad spectrum of airport tenants and operators.

Indoor Positioning Technologies: New Paradigms for Engagement and Marketing

Indoor positioning technology is about more than navigation and showering location-based coupons. In a way never before possible, indoor positioning systems (IPS) enable the intersection of the virtual world and the physical world. The user's mobile phone triggers personalized, location-specific, augmented reality situations, such as 3D holograms or messages on digital signs. This opens dramatic new possibilities for visitor engagement with venues, brands and retailers. Philip Stanger, CEO of Wifarer Inc., will discuss the evolution and the future of Indoor Positioning Technologies, with a focus on customer engagement, ROI and the interaction of mobile phones with digital signage.

In this session, you will…

1. Gain insight into the pros and cons of different IPS technologies (including Google Indoors)
2. Learn how to evaluate methods of generating revenue from IPS
3. Learn how to assess if IPS technologies are appropriate for your venue

Philip Stanger is the CEO & co-founder of Wifarer Inc., a global leader in Indoor Positioning System (IPS) technologies. He manages Wifarer's strategic direction and works with its developers to refine and enhance its technology. Stanger has over 20 years' experience in high tech, and is recognized as a thought leader and pioneer in the field of IPS. He has a Bachelor of Arts degree from The Johns Hopkins University and a Master of Arts from Yale University.
 

There are numerous mobile applications for marketers and advertisers that compete for interaction and user engagement. And in the urban and retail worlds, just as many digital signs compete for eyeballs. Augmented Reality (AR) has the power to merge these two worlds to provide an interaction that ties the digital real estate to real-time consumer interaction. This session will discuss actual and potential applications of augmented reality for taking digital advertising to the next generation of mobility.

In this session, you will…
1. Gain an understanding of why Augmented Reality will figure into the next generation of user interfaces
2. Examine existing and prior examples of digital signage/AR applications
3. Gain insight into the future of AR and the potential use-cases

Brendan Scully is a business development manager and experience designer at Metaio Inc., the world-leader in Augmented Reality (AR) solutions. After graduating from Dartmouth with a special major in augmented reality design, he joined up with Metaio to help grow the company in the North American market. Scully has spoken on the future social and political impacts of AR technology on multiple occasions, including the Augmented Reality Event, Engage! and South By Southwest.

Sharing the success of using digital displays at the Los Angeles AutoConvention, an event that attracted more than 10,000 people, this presentation will equip you with the tools to execute an effective and affordable strategy to increase social media activity with digital signage. We will describe how people can use existing social media apps on their mobile devices to interact with digital signage. As a result, the digital signs can amplify viewer engagement while simultaneously boosting the social media activity of brands featured on the displays.

In this session, you will…
1. Gain an understanding of the technology requirements to enable digital signs to be interactive via mobile devices
2. Learn methods to build affordable and creative ad campaigns with interactive digital displays
3. Discover how to measure user engagement, digital signage content effectiveness and social media presence

Nanxi Liu is CEO and co-founder of Enplug, an exclusive digital signage network that built the first real-time, interactive advertising platform with social media integration. Along with the Enplug technology team, she developed hardware and software for seamless viewer interaction with digital signs via mobile devices. Liu is a recipient of the Dell Social Innovation Awards and a former Clausen Center for International Business & Policy Fellow. She graduated from the Haas School of Business at the University of California, Berkeley.